International Journal of Entrepreneurship (Print ISSN: 1099-9264; Online ISSN: 1939-4675)


The Hexa Helix Model for Tourism Development in The Tourist

Author(s): Rumsari Hadi Sumarto, Rumsari Hadi Sumarto, Khairul Muluk M.R, Lukas Dwiantara

Yogyakarta is a city well-known for its arts and culture. Malioboro and Tugu are the icons of Yogyakarta, but unfortunately, other tourist attractions have not been able to attract as many visitors. One strategy to attract visitors is to develop Kampung Wisata or tourism villages. This study was conducted in tourism villages located in Yogyakarta City. The objective of this study is to describe and analyze the role of the government, industry, society, universities, the environment, and the mass media in the development of tourism villages in Yogyakarta. This study used a descriptive qualitative method. We obtained the data from the Yogyakarta City Government, industries, several universities, mass media, as well as the community and manager of the tourism villages of Yogyakarta. Data analysis included data condensation, data display, conclusions, and verification. The hexa helix concept combines the good elements of the penta helix, the media, the quintuple helix, the government, industry, universities, society, and the environment. Thus, all of the six elements mentioned above interact together to develop tourism in the tourism villages of Yogyakarta. The role and interaction of these six elements had a positive effect on the sustainable development of the tourism sector in the tourism villages in Yogyakarta, leading to an increase in the number of visitors. However, the hexa helix is also applicable to other topics. This manuscript is original and not being considered by any other journals

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