Author(s): Brian Kessler
Retail digitization has significantly reshaped the global marketplace by integrating advanced technologies into traditional retail systems. This transformation has influenced consumer behavior, altered purchasing patterns, and enhanced business performance. Digital tools such as e-commerce platforms, artificial intelligence, and data analytics play a crucial role in shaping customer decision-making and organizational outcomes. Retail digitization enhances personalization, efficiency, and competitiveness while enabling firms to adapt to evolving consumer expectations.