Author(s): Ati Sumiati, Umi Widyastuti, Erika Takidah, Suherman
This study aims to examine the factors which influence the Millennials generation’s intention to invest. This model is evolved to modifiy the Theory of Reasoned Action (TRA). The primary data were collected using questionnaire by surveying 288 college student which represents the millennials generation. This study is focused on their intention to invest in Sharia equity mutual funds. Based on the data, the findings show that there are positive impact of attitude toward investment, subjective norms, and Muslim religiosity on intention to invest. On the other hand, Islamic financial literacy has insignificant effect on intention to invest in Sharia equity mutual funds.