Journal of the International Academy for Case Studies (Print ISSN: 1078-4950; Online ISSN: 1532-5822)


The Power of Marketing: Driving Success in the Competitive Landscape

Author(s): Nitesh Donthu

In today's rapidly evolving business landscape, marketing has emerged as a crucial component of any successful enterprise. This abstract delves into the diverse and dynamic world of marketing, shedding light on the latest trends and strategies that are reshaping the way businesses engage with their target audiences. Marketing is a fundamental aspect of any business that aims to create value, promote products or services and connect with its target audience. It involves a series of activities and strategies designed to understand consumer needs, communicate offerings effectively and ultimately drive sales and business growth. In this discussion, we'll explore the key elements and principles of marketing.

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