International Journal of Entrepreneurship (Print ISSN: 1099-9264; Online ISSN: 1939-4675)


The Role of Technology in Increasing Motivation of Millennial Women Entrepreneurs Starting a Business in the Digital Era

Author(s): Robetmi Jumpakita Pinem

The development of entrepreneurship in Indonesia proves that entrepreneurship is one of the important aspects needed to improve the country's economy. The benefits of entrepreneurship are one of them to improve the standard of living and the economy of the community. Technological development greatly helped the development of entrepreneurs in Indonesia, especially in the culinary field. The presence of online delivery applications, namely Gofood and Grabfood has had a big impact on changes that initially bought food conventionally but now it can through the online delivery application. This research was using questionnaires and interviews with young women with 33 respondents aged 17-30 years old who has her own culinary business. The data was collected around five weeks and for data, analysis used Statistical Package for Social Sciences (SPSS) Software version 21 to analysis the data. Young women in the digital era were greatly helped by technological advancements. Delivery through Gofood and Grabfood makes it easy for consumers to buy food without having to go to the food restaurant. Simply use the application and select the food they want and will be delivered to their food and food and will be delivered to their location. Desire to open food business is currently there Gofood and Grabfood, so it is very helpful in expanding the reach of its customers, Gofood and Grabfood is a free application for business owners and very profitable in increasing sales.

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