Author(s): Rida Malik, Muhammad Rafiq
This case study delves into the transformative journey of InSol360, a global Video and Digital Marketing Company, under the strategic leadership of Mrs. Sarah, its Social Media Manager. Faced with stagnant social media growth, the company navigated challenges through a meticulous approach encompassing strategic interventions, operational enhancements, and a data-driven mindset. The narrative unfolds the strategic evolution initiated by Mrs. Sarah, including a comprehensive audit, a multifaceted strategic overhaul, and data-driven decision-making. Operational enhancements, such as implementing a content calendar, prioritizing engagement, and integrating social listening tools, brought about significant changes in day-to-day operations. The impact of these interventions is underscored by the notable improvements in social media metrics, with a surge in impressions, engagement rates, and follower gains. This case study serves as a valuable resource for marketing students, highlighting the dynamic interplay of strategic and operational decisions in revitalizing a company's social media presence. It offers insights into the leadership of Mrs. Sarah, showcasing the significance of adaptability, resilience, and continuous learning in navigating the complexities of the digital landscape.