Business Studies Journal (Print ISSN: 1944-656X; Online ISSN: 1944-6578)


Translation vs Localization

Author(s): Aditi Patra*

In this article, I share my personal insights and learning’s from the course "The Fundamentals of Digital Marketing" by Google Digital Garage. Through this course, I gained valuable knowledge and skills in understanding and leveraging the power of digital marketing to drive business growth and connect with global audiences. I delve into the importance of translation and localization in digital marketing, emphasizing the need to adapt content to resonate with diverse international markets. Join me on this journey as I explore the world of digital marketing and its impact on today's global business landscape.

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