Author(s): Nathaniel Brooks
Big data monetization is a key driver of value creation in the digital economy. Organizations leverage data to generate revenue, optimize operations, and enhance customer experiences. This paper explores strategies for effective big data monetization, including data productization, analytics as a service, data-driven decision-making, strategic partnerships, and customer-centric approaches. Challenges such as privacy, data quality, ethical use, and technological complexity are discussed, along with best practices for sustainable value creation.