International Journal of Entrepreneurship (Print ISSN: 1099-9264; Online ISSN: 1939-4675)


Value Co-Creation Practices and Performance of Technology Enterprises in Nigeria

Author(s): Abolaji D. Dada

This article contributes to the industrial literature on the empirical analysis of the influence of value co-creation practices on the performance (sales turnover) of technology enterprises in Nigeria. A quantitative analysis based on a sample of 318 technology enterprises using purposive and snowball sampling techniques was carried out across the country with a record of 67% response rate. The results of the study indicated that only 53% of the enterprises had involved in value co-creation. The influence factors for value co-creation practices among technology enterprises are customers’ cooperation and participation (β = 0.206, ρ ≤ 0.01), technological drive (β = 0.351, ρ ≤ 0.01); and firm’s resources (β = 0.705, ρ ≤ 0.01). The competitive growth of the technology enterprises was influenced by 78.6% of the factors considered in this study (R2-value of 0.786). Moreso, the value co-creation practices positively and significantly (F =105.580, ρ≤0.01) influenced the sales turnover levels of the selected enterprises. From the analyses, the paper concluded that the value co-creation practices of the enterprises improved their performance and benefit their customers. This study not only enriches and expands research on value co-creation practices of technology enterprises but also has practical significance on sustainable development of industrial sector in Nigeria.

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