Journal of the International Academy for Case Studies (Print ISSN: 1078-4950; Online ISSN: 1532-5822)

Editorials: 2025 Vol: 31 Issue: 2

The Rise of Green Finance: Opportunities and Challenges in Sustainable Investment Portfolios

THE ECONOMICS OF INNOVATION: HOW DISRUPTION DRIVES MARKET GROWTH

Sharon Russell, Flinders University, Australia

ABSTRACT

Innovation has long been recognized as a cornerstone of economic growth. From the steam engine to the smartphone, disruptive technologies have reshaped industries, created new markets, and redefined consumer behavior. In today’s fast-paced global economy, the economics of innovation is not just about invention—it’s about transformation. Disruption, in this context, serves as both a catalyst and a consequence of innovation, driving productivity, competitiveness, and long-term economic expansion.

 

Keywords: Circular Economy, Environmental Impact.

INTRODUCTION

Disruptive innovation refers to the process by which a new product, service, or business model fundamentally alters the dynamics of an existing market. Unlike incremental innovation, which improves upon existing technologies, disruptive innovation often renders them obsolete. The classic example is Netflix’s rise, which disrupted the traditional video rental industry dominated by Blockbuster. Similarly, ride-sharing platforms like Uber and Ola have transformed urban transportation, challenging the dominance of traditional taxi services. Economists Joseph Schumpeter and Clayton Christensen have extensively studied this phenomenon. Schumpeter’s concept of “creative destruction” describes how innovation dismantles old economic structures to make way for new ones. Christensen, meanwhile, emphasized how disruptive technologies often begin by serving niche markets before overtaking mainstream ones (Grant et al., 2021).

Disruption fuels market growth by introducing competition, lowering prices, and increasing consumer choice. When a disruptive innovation enters a market, it forces incumbents to adapt or exit. This competitive pressure leads to increased efficiency and productivity. For example, the proliferation of smartphones not only disrupted the mobile phone industry but also catalyzed growth in app development, digital marketing, and e-commerce (Gale et al., 2024).

Moreover, disruptive innovation often creates entirely new industries. The rise of renewable energy technologies, such as solar and wind, has spawned new markets while challenging the dominance of fossil fuels. These shifts contribute to GDP growth, job creation, and technological advancement. Dominant firms engage in incremental innovation to maintain market share, while challengers pursue disruptive breakthroughs to replace incumbents. This interplay fosters a cycle of renewal and growth. Rapid progress in AI, blockchain, and biotechnology is enabling new business models and services. These technologies often outpace regulatory frameworks, creating opportunities for agile startups to lead the charge. As consumers demand more personalized, sustainable, and digital experiences, businesses must innovate to stay relevant. The shift toward plant-based diets, for instance, has disrupted the meat industry and led to the growth of alternative protein markets (Artuc et al., 2021).

Governments play a crucial role in shaping innovation ecosystems. Policies that support research and development, intellectual property rights, and startup funding can accelerate disruption. Conversely, outdated regulations may hinder progress. Access to international markets and talent pools enables faster dissemination of disruptive ideas. Companies can scale innovations globally, amplifying their economic impact. Quantifying the economic impact of innovation is complex. Traditional metrics like patent filings and R&D spending offer partial insights. Stanford researchers have developed methods to assess “high-quality” innovation by analyzing patent text and its influence on subsequent inventions. Their findings reveal that both startups and established firms contribute significantly to breakthrough innovations. Innovation also affects labor markets. While it creates new job opportunities, it can displace workers in disrupted industries. Policymakers must balance innovation with social safety nets and retraining programs to ensure inclusive growth (Furceri et al., 2022).

Rapid changes can lead to instability, especially in sectors like finance and healthcare. Innovation may concentrate wealth among a few firms or regions, exacerbating economic disparities. Technologies like facial recognition and genetic editing raise questions about privacy, consent, and fairness. To address these issues, economists advocate for inclusive innovation policies that promote equitable access to technology and its benefits (Fetzer et al., 2021).

CONCLUSION

Disruption is not a threat—it’s a necessity for economic progress. By challenging the status quo, innovation drives efficiency, creates new markets, and enhances consumer welfare. However, its success depends on a supportive ecosystem of policies, education, and entrepreneurship. As we navigate the complexities of the 21st-century economy, embracing disruption will be key to unlocking sustainable and inclusive growth.

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Received: 31-Mar-2025, Manuscript No. jiacs-25-15815; Editor assigned: 01-Apr-2025, PreQC No. jiacs-25-15815(PQ); Reviewed: 14-Apr-2025, QC No. jiacs-25-15815; Revised: 19-Apr-2025, Manuscript No. jiacs-25-15815(R); Published: 26-Jun-2025

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