Journal of International Business Research (Print ISSN: 1544-0222; Online ISSN: 1544-0230 )


A Case Study of Young Entrepreneur from Tourism Industry

Author(s): Pooja Singh

In Entrepreneur always starts a business with the thought to provide solutions to problems in society. An entrepreneur with a larger vision does not stop on achieving small monetary targets However; their focus is to create brand value. In this study, the effort of the researcher was to understand the process of becoming an entrepreneur from a normal people also to study the different & important steps that a successful entrepreneur takes from start-up to a brand name. He also wants to study the reason to choose the tourism industry by a young entrepreneur in the current scenario. The researcher used the 360-degree analysis o for the performance evaluation of the entrepreneur.

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