Journal of International Business Research (Print ISSN: 1544-0222; Online ISSN: 1544-0230 )

Abstract

A Review on Harmonization of Intercultural Barriers in International Business is Important

Author(s): Yen-ming Lu

International trade has shortened the gap between countries and facilitated crosscultural collaboration. Commercial partnerships bring people from all over the world together to pursue similar interests. In recent decades, cross-cultural management has been a popular topic, although it remains a source of cooperative failures. The significant accomplishments in cross-cultural research are discussed, as well as the economic effects of intercultural obstacles and ideas for overcoming them. The objective of this study is to analyse and evaluate crosscultural barriers in the global market using case studies from Latvia and Norway in order to develop suggestions for harmonizing intercultural barriers. Based on the paper's purpose, the authors propose that multinational organisations develop a realistic cross-cultural hurdles harmonization instrument that provides them a better likelihood of intercultural success. Existing research has mostly focused on shared cultural initiatives, external intercultural stumbling blocks, and other related concerns. Inter-organizational international links, like those between such a parent and child, or other management units, are of interest to the writers of this study.

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