Journal of Entrepreneurship Education (Print ISSN: 1098-8394; Online ISSN: 1528-2651)


Acceptance of Tourism E-Entrepreneurship: Application to Educational Balearic Islands Context

Author(s): Rachid Oumlil, Carlos Juiz

This paper investigates acceptance of e-entrepreneurship by future tourism entrepreneurs in the Balearic Islands. It suggests a model referring to constructs from the relevant models mobilized to predict acceptance of Information technology. This study was conducted at the Faculty of tourism, located at Palma de Mallorca. It concerned undergraduate students from the third year in tourism and considered as future entrepreneurs. They represented 70.83% of the target population (120 students). Results pointed out that, the proposed model explained 47.8% of total variance in the intention to accept tourism. They also revealed that Anxiety and Perceived Ease of Use factors influenced significantly this intention. However, Attitude and Perceived Usefulness factors showed no significant impact on the future entrepreneurs’ intention. Furthermore, this paper generates a useful knowledge on future e-entrepreneurship in the age of the digital economy that could be very useful for decision makers, policymakers of tourism industry.