Journal of Entrepreneurship Education (Print ISSN: 1098-8394; Online ISSN: 1528-2651)

Abstract

Arts as Entrepreneurship and Economic Capital in Tana Toraja, Indonesia

Author(s): Karta Jayadi

Since there is still little attention focusing on the art as entrepreneurship and economic capital, as a consequence, not much information found in the scholarly literature relates to the circle of the art entrepreneurship and economic capital. This study aims to fill this gap. This longitudinal case study used interviews and a series of observations conducted in Torajan art communities, Indonesia. The finding reveals that there four stages of art entrepreneurship including art material selection, production, promotion, and selling and distribution. This art entrepreneurship is also recognized as a form of economic capital for communities. This article is important because it provides a case of arts entrepreneurship that can be educationally important for students, lecturers and researchers particularly those who are concerned with the development of art as the aesthetic values and arts as one of the commercial purposes benefiting communities.