Journal of Entrepreneurship Education (Print ISSN: 1098-8394; Online ISSN: 1528-2651)


Assessment of International Competitiveness of Entrepreneurship in Hospitality Business in Globalization Processes

Author(s): Mariola Dzwigol-Barosz, Mykola Rohoza, Daliana Pashko, Natalya Metelenko, Daria Loiko

The dynamics of the hotel entrepreneurship in the world are analyzed by 10 indicators: the capacity of the hotel fund, the growth rate of the hotel fund, the largest international tourist exchange, the highest rate of hotel construction, the number of hotels, the number of hotel rooms, the rate of growth of hotel rooms, The average load of hotels in the world, the average income in the world per room. It is proved that in the current competitive conditions of international competitiveness those companies that use non-price methods which have a communication impact on the consumer. It is proposed to use them, and namely: those that are formed within the company itself: the hotel’s website, business reputation, flexible social and labor, and those that are formed outside of it on the basis of private-private entrepreneurship.

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