Author(s): Endang Siti Astuti, Brillyanes Sanawiri, Mohammad Iqba
This study examines digital technology for innovation adoption in mediating the relationship between the attributes of innovation adoption towards the performance of SMEs. A quantitative method was used in the study by distributing questionnaire manufacturing SMEs in East Java Province Indonesia. This study found that organizational readiness, firm characteristics, strategic orientation and persuasion of innovation, are determinants of digital technology for innovation adoption. Furthermore, digital technology for innovation adoption significantly influences SME’s performance. Thus, this study provides practical implication for policymakers to provide programs and policy systems to an improved information to trigger newness in innovation, the adoption process and agendas to enhance SME’s performance.