Academy of Entrepreneurship Journal (Print ISSN: 1087-9595; Online ISSN: 1528-2686)


Behavioral Entrepreneurship Theory: A Survey and Future Directions

Author(s): Elhem Ben Fatma,Ben Mohamed Ezzeddine

The aim of this paper is to present a comprehensive literature review around the transition from rational to behavioral entrepreneurship theory, and its implications. In fact, it discusses in some depth the origin and the behavioral aspects of this new theory. It presents also a review of the most documented biases and their effect on entrepreneurial decisions. At the end of this paper, we propose some future directions of research around this new behavioral theory.

Get the App