Author(s): Aya M. O. Elghadi, M. S. Kassim
Technological advancements, interconnectivity, and competitiveness brought about by globalisation experienced unprecedented development. Some undesirable changes like increasing employee turnover, ‘burnout’, and need for greater autonomy is observed. Similar trends are noted in spheres like learning and banking. Academia identifies ‘low motivation and engagement’ as a dominant cause for behavioural changes in participants. The interest in Gamification to improve motivation and engagement across commercial, learning, and organisational sectors has grown following significant success stories in different sectors. Gamification of processes and content had the potential to address issues of disengagement in disparate sectors. In order to appreciate how Gamification can be deployed more effectively to instil motivation and improve engagement amongst participants in different activities, psychological and behavioural impact of Gamification is studied. This paper aims to identify the evolution and adaptation of theories and concepts in Gamification as a tool to improve employee engagement. The control, leader board, points, levels of employees are calculated and mentioned. This paper hence attempts to identify the evolution of theories linking Gamification to motivation, engagement, and behaviourism. The objective of the paper is to inform both, the academics and practitioners of the conceptual requisites to maximise the potential of Gamification.