Author(s): Meylani, R., & Kaburuan, E. R.
Indonesia lacks skillful digital talent in facing the 4.0 Industrial Era. The long way to dominate competitive productive ages amounted to 200 million by 2045. Non-technology-based employment will narrowly increase in the future. The research and available data reveal the main causes of this happening: expensive education costs and education unaligned with industry needs. Henceforth, Indonesian youth need to have knowledge and skill training by meeting experts, mentors, and communities with people who have the same passion. XYZ has been running an education business for online careers since 2020 through its online webinars. To improve its business performance, XYZ needs a new business model that addresses the needs of the target market while increasing its profits. The researcher had conducted a business model study of XYZ using the business model canvas framework. It was found that XYZ is feasible to run and compete in offering the needs of the target market through this service. Several alternative strategies can be used to take advantage of existing business opportunities (1) focus on opportunities to add to the company’s value proposition with customer focus, (2) strengthen customer relationships, (3) open partnership opportunities, (4) service improvement that answers the needs, (5) cost structure efficiency, and (6) mounting and developing revenue streams.