Academy of Entrepreneurship Journal (Print ISSN: 1087-9595; Online ISSN: 1528-2686)


Can Entrepreneurship Behavior Through Innovation Increase the traditional Market Traders Performance?

Author(s): Sonny Leksono,Ratnawati,Endang Sungkawati

The main purpose of this study is to study the innovation of market traders mediating the effect of entrepreneurial behavior on the performance of traditional market traders in the City of Banyuwangi and the City of Solo in Indonesia. Furthermore, the sample used was traditional market traders in Banyuwangi and Solo City consisting of 186 traditional market traders. The analytical tool used is Structural Equation Modeling (SEM). The results showed that entrepreneurial behavior and innovation were able to contribute to the business performance of traditional market traders and innovation of traditional market traders was able to form the entrepreneurial spirit of market traders, so as to improve the business performance of market traders independently and collectively.

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