Author(s): Worakamol Wisetsri, C.Vijai, Raju Agrawal, Puttithorn Jirayus
The present study is a try and becomes aware of the customer shopping for conduct at some stage in the COVID -19 special references to Coimbatore City, Tamil Nadu. The primary records for the prevailing studies had been gathered thru a Google form for records series. The secondary information had been collected from various reports, web sites, books, and magazines, Newspapers, SSRN, and Research Papers. Approximately 620 respondents were contacted through the Google form to fill within the survey questionnaire. Despite the honest efforts, a complete of 315 whole survey questionnaires has been filled in with the aid of respondents. An ANOVA turned into used to investigate the level of association amongst variables on the importance stage of p<0.05. The finding of the have a look at indicated that client buying behavior fundamentally changed and customers are spending more money on health and hygiene merchandise like groceries, meals, end result, vegetables, sanitizers, face mask, cleaning soap, and so forth. The current crisis affecting brand desire, buying behavior shopping selections and changed the whole lifestyles of the respondents.