Author(s): Young Cho
Previous research on related to big business social responsibility (CSR) has focused on related to big business reputation (CR) and related to big business related to managing money performance (CFP), showing a high relationship between both. While most people who work to find information mostly focus on CSR, our research examines the other side of the coin; related to big business social not caring about how your actions affect others (CSI) and provides findings that counter previous thought. We add/give to the existing books by showing that CSI has a nonsignificant hit/effect on related to big business related to managing money performance, as measured by market value, while at the same time/together being negatively strongly related to related to big business reputation. Further, we show social media, as measured by the Social Media the ability to keep something around, or keep something going Index (SMSI), a measure studied every once in a while, so far in the books, helps settle an argument the relationship between CSI and market value. This relationship between social media and related to managing money performance is further strengthened when companies actively start/work at other CSR activities that "fit" their image. From a practical standpoint, when companies "misbehave" our research shows/tells about how to lessen something bad those effects relating to/about related to managing money performance.