Journal of Management Information and Decision Sciences (Print ISSN: 1524-7252; Online ISSN: 1532-5806)


Customer experience: branding with emotional text mining

Author(s): Zare, M., & Mahmoudi, R.

As the volume of electronic and online information increases day by day, quick and accurate access to important and popular sources is one of the concerns of using this very large information source. The presentation of tools that can be analyzed by examining the texts has led to the formation of this field in artificial intelligence, which is known as text mining. In this paper, the application of part for customer experience in branding is examined. A non-monitoring approach aimed at customer experience that is based on a bottom-up approach to classifying non-structured data to identify representations and emotions of social media users, we show a preview on Instagram that comments about a The brand of electronics are examined in terms of product priorities, representation, and emotions.

Get the App