Author(s): Svetlana Drobyazko,?lona Boiarchuk,Vitalii Prosianok,Tetiana Koliesnik and Irina Nikolaeva
Tools were developed to automate the modeling and optimization of entrepreneurship distribution processes in the retail computer hardware market. The choice of appropriate software environments for the implementation of the proposed methods for building mathematical models were substantiated, namely: MathCad environment for building a discrete dynamic model and MS Excel environment for building game-theoretic models and implementing optimization procedures. This made it possible to apply modern information technologies to solve relevant modeling problems and to simplify procedures for practical application of models. The developed methods and complex of mathematical models were tested for forecasting the dynamics of distribution of the retail computer hardware market and optimizing the behavior of enterprises present in this market, in particular, those related to the B2B sector.