Author(s): Napaporn Thepraksa, Nutworadee Kanittinsuttitong
This research aimed to study and compare opinions of tourists to the Community Tourism Development in Kapang Sub-District, Thung Song District, Nakhon Si Thammarat. The instrument used to collect data was a questionnaire from samples of 350 tourists. The results were analyzed with descriptive statistics (percentage, means, and standard deviation) and inferential statistics (t-test, One-way ANOVA and the differences between pairs, LSD) with statistical significance at 0.05. The results of the study revealed that the Community Tourism Development in Kapang Sub-District, Thung Song District, Nakhon Si Thammarat is at the highest level. The Community Tourism Development in Kapang Sub-District should provide tourism activities at the highest level, followed by the purposes of being a tourism market, and providing tourism service respectively. In addition, the results from the comparison of the tourists’ opinions found that there were statistically significant differences of the Community Tourism Development in Kapang Sub-District, with different gender, age, occupation, educational level, and amount of monthly income. There is difference at statistically significant level of 0.05.