Academy of Entrepreneurship Journal (Print ISSN: 1087-9595; Online ISSN: 1528-2686)


Determinants of Lawang Sewu Tourism Demand in Semarang City, Indonesia

Author(s): Karnowahadi, Endang Sulistyani, Suryadi Poerbo and Dody Setyadi

This article discusses the determinants of the Lawang Sewu tourist destination located in Semarang City, Central Java Province, Indonesia. The object of this research is a tourist destination in the form of a cultural heritage of buildings that are more than 50 years old. This research estimates the impact of willingness to pay, willingness to pay for other tourist destinations, visitor income, travel costs, and visitor perceptions on the demand for Lawang Sewu tourism. The demand function of Lawang Sewu Semarang is negatively influenced by the willingness to pay, the willingness to pay of other tourist destinations, and travel costs. Visitor income anf visitor perceptions have a positive influence on the demand for Lawang Sewu tourist destinations. Other tourist objects around Lawang Sewu Semarang are complementary tourist destinations of Lawang Sewu.

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