Author(s): Chutimun Sasong
This research aimed to develop products of the Lawa community using creative innovation and to promote community tourism through the learning process of Lawa ethnic identity and their products. The sample group was 400 people from the Lawa ethnic group in La-oop and Ban Dong village, Mae Hong Son Province. The research instruments were questionnaires and workshops. The results of the research showed that the development of products in the Lawa ethnic community through creative innovation created three prototype products: (1) silverware, like necklaces with faith-based appearance and stories from the ancestors of the Lawa ethnic group, (2) Contemporary Lawa fabric products, and (3) coffee grounds scrubbing soap. The Lawa ethnic group promotes community tourism through the process of learning about their identity in faith and cultural aspects including traditional attire, spoken language, and food. Local wisdom is used to transfer knowledge and activities through the products of the Lawa ethnic group to provide a unique feature that is suitable for the public to understand and learn. This is the key that makes Lawa people have jobs opportunity and promotes sustainable tourism in the Lawa ethnic community.