Academy of Entrepreneurship Journal (Print ISSN: 1087-9595; Online ISSN: 1528-2686)


Development of Marketing Technologies in Sports Event Management in Russia

Author(s): Bondarev Vladimir Aleksandrovich and Agafonova Tatyana Sergeevna

This article considers the development of marketing technologies in the sports event management in Russia. At present, the development of physical education and sports in Russia is a priority function of the state that affects the physical and intellectual development of the abilities of a person and society, improvement of the individual's physical activity and formation of the national healthy lifestyle as a whole, social integration through the physical education, physical training and physical development. The article considers improvement of the sports industry that reveals the need for the development and implementation of marketing technologies by the public authorities during the management and execution of major sports competitions. The article describes the marketing features of a sports event.

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