Journal of Management Information and Decision Sciences (Print ISSN: 1524-7252; Online ISSN: 1532-5806)


Digital marketing, functional and hedonic quality effects on perceived value of Indonesian shopping center

Author(s): Hasbi, I., Pradana, M., Wijaksana, T. I., Reshanggono, A. S., & Arwiyah, M. Y.

In this digital era, digital marketing can be an alternative way for the community, as consumers, in shopping activities or require services without conduct meetings or negotiations first. It can be done through smartphone connected to the internet and replace the role of the mall as a shopping center. One of the malls that will be the object of this research is Grand Mall Bekasi. This research was conducted to see whether there is an effect of digital marketing and service quality on perceived value in Grand Mall Bekasi shopping center. This study uses a quantitative method with descriptive research and instruments used; namely questionnaires measured using by Likert scale. This research involves 100 respondents who have visited and purchased products at Grand Mal Bekasi, Indonesia, by taking samples through non-probability sampling techniques with purposive sampling type, which is sampling by determining specific characteristics that match the objectives research so that it is expected to answer research problems.

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