Academy of Accounting and Financial Studies Journal (Print ISSN: 1096-3685; Online ISSN: 1528-2635)


Dimensions of Qreen Quality and Its Role in Accounting Investigation Green Marketing - A Field Study in the State Company for Electrical and Electronic Industries in Iraq

Author(s): Barzan Ali Hussein, Ibrahim Muhammad Jassim, Mohammed Ibrahim Muhammad

Customers want to obtain high-quality, environmentally friendly products, which has led to the organizations' fulfillment of that desire of customers through green quality that actively contributes to providing the production of a product of appropriate quality and suitable for environmental use, as well as contributing to the promotion of green marketing is another activity Which seeks to achieve environmental sustainability, and on the basis of the above, the main objective of the study is to clarify the role of the dimensions of green quality in promoting green marketing through a field study in the General Company for Electrical and Electronic Industries in Iraq, and after the researchers familiarized themselves with the work of the company and the personal interviews that they conducted with the managers in the company Members of the company were asked many questions related to the subject of the study, and they answered them through the questionnaire form designed for this purpose, and after data collection through the questionnaire was analyzed by the program (SPSS), and in light of the results of the analysis, the study reached a set of conclusions and proposals that fit With the nature of the study.

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