Academy of Entrepreneurship Journal (Print ISSN: 1087-9595; Online ISSN: 1528-2686)


Disruptive Innovation: A Driver to Entrepreneurial Success.

Author(s): Oyo-Ita Dorothy, Chris-Ossai Ekene, Oputa Alma, Sodeinde Adekunle, Ogunnaike Olaleke, Worlu Rowland, Ogbari Mercy and Ukenna Stephen

All entrepreneurs have a goal to excel with benefits socially or financially in business and because of rapid environmental changes, these entrepreneurs are looking for means to take a lead in the industry. Disruptive innovation is the application of new methods or technology in the current market of an organization. It was recognized that the impact on the business environment, not of the technology itself, that is disruptive. The effect can be damaging on existing organisations that do not follow the new trend as the current market is more likely to take the new technology because it is leading and enhancing the characteristics of other technologies in the market. This paper is an archival study aimed at identifying disruptive innovation as one of the recent drivers of success as entrepreneurs, how disruptive innovation can provide an entrepreneur with a competitive advantage and how disruptive innovation affects entrepreneurs.

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