Author(s): Mohammad Pandu Ristiyono
Prior to the pandemic that hit in early March 2020, the library of Universitas Terbuka under the concept of Distance Education had already begun to provide distance services to users include the academic community of Universitas Terbuka. The promotion of the library is sustainably conducted in order to increase the usage rate. The key factor of a library is good quality of collection, however many users rarely hear it. Therefore, promotion is the solution. During the pandemic, the promotion of e-resources services consistently conducted by sending blesses email to the academic community of Universitas Terbuka and the social media, including Instagram and Facebook. However, promotion using the platform of social media has proven to be insignificant due to its general scope in preference to e-resource promotion. Accordingly, strategic planning and evaluation are required as a means to attain effective promotion and achieve the planned target.