Academy of Entrepreneurship Journal (Print ISSN: 1087-9595; Online ISSN: 1528-2686)


E-mentoring Alternative Paradigm For Entrepreneurial Aptitude Development

Author(s): Preeti Singh,Kushal Kumar

The newest approach in the field of education which works on the line of non-formal education using internet/online services is “Electronic Mentoring” (e-mentoring). E-mentoring is a means of providing a guided mentoring relationship by a mentor using online facilities to a mentee who is anonymous. It is extensively used to support not only skill development in specific areas of business or industrial needs, but also provide training in the self-development process of the recipient or the mentee. However, it is really interested to know whether the youth (graduates for this study) are aware about the platforms and its use. The purpose of the study is to understand the perception of graduates on e-mentoring as a platform for entrepreneurial aptitude development and whether they are interested to participate in this alternative mentoring approach. Considering the objective of the study, an action-based research approach adopted and survey conducted in two universities. The data collected subjected to cross-tabulation using gender, education and family business background as independent variable. An inferential analyses of data was carried out using SPSS program for the calculation of Chi-Square.  The results showed that there is no significant relationship can be attributed between gender, education and family business background to launch e-mentoring. The general awareness about e-mentoring program is found to be there among students, wherein, especially the awareness e-mentorship for Business Development Program is found to be low. The participants do not strongly believe that e-mentoring helps in gaining business aptitude, but on the other side they reveal readiness and interest among students to accept e-platforms for ementoring.

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