Academy of Entrepreneurship Journal (Print ISSN: 1087-9595; Online ISSN: 1528-2686)


Employees Pro-Environmental Behavior in Small and Medium Enterprises: The Role of Enjoyment, Connectedness to Nature and Environmental Knowledge

Author(s): Olawale Fatoki

Business activities by small and medium enterprise (SMEs) have an impact on the ecosphere. Pro-environmental behaviours (PEB) can assist SMEs in reducing their negative environmental impact. The aim of the study was to investigate the effect of enjoyment, environmental knowledge and connectedness to nature on the PEB of the employees of SMEs. Data was collected from two hundred and thirty employees of SMEs. The study adopted the cross-sectional survey approach for data collection and the descriptive statistics and structural equation modelling path analysis were used for data analysis. The findings showed significant positive relationships between enjoyment and connectedness to nature and employees’ PEB. The effect of environmental knowledge is not significant. Theoretically, the study established a nexus between enjoyment and connectedness to nature and PEB in the context of the employees of SMEs. The empirical contribution of the study is the addition to the body of literature on the factors that can influence workplace PEB by SMEs. The managerial implication of the study focuses on how SMEs and employees can improve workplace PEB.

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