Academy of Entrepreneurship Journal (Print ISSN: 1087-9595; Online ISSN: 1528-2686)

Abstract

Enhancing Hotel Industry Performance through Service Based Resources and Strategic Entrepreneurship (Case Study At Hotel Industries In Indonesia)

Author(s): Muhammad Yunus Amar,Alim Syariati,Fauzi Rahman Rahim

In the current decade, there has been a lot of research done regarding the relationship of service resources and strategic entrepreneurship with company performance, but few of those studies have examined the direct influence of these two variables on hotel performance. This study aims to determine how much the direct influence of variable service resources and strategic entrepreneurship help to improve hotel performance. By using the saturated sample method, the number of respondents obtained is 125. Data was collected through a structured questionnaire. Statistical analysis using path analysis with SPSS ver.21 program package. The result of the research shows that service resource variables have a positive and significant effect on hotel performance improvement of 34,7%, and strategic entrepreneurial variable has positive and significant influence equal to 22.1% to hotel performance. There are 43.2% influences of other variables outside the model (ε) that affect the improvement of hotel performance. There is an opportunity to reveal these other variables through a subsequent study with larger samples.