Author(s): Patrick Ebong Ebewo
The aim of the study was to develop a model for measuring entrepreneurship intentions among university students in the Faculty of Arts at the Tshwane University of Technology (TUT). The study investigated how the entrepreneurial environment affects the antecedents of entrepreneurial intention (attitude towards entrepreneurship, subjective norm, and perceived behavioural control). A sample of 150 final year students from the Faculty of Arts at TUT participated in this study. The data gathered were studied and analysed with the Structural Equation Modelling (SEM) method. The results provided evidence that subjective norm is an insignificant predictor of entrepreneurial intention compared to attitudes towards entrepreneurial behaviour and entrepreneurial self-efficacy. Perceived environment support was observed to directly relate to future Entrepreneurial Intentions and it mediates the relationship between Perceived University Environment, Perceived Entrepreneurial Abilities, and immediate Entrepreneurial Intentions. It is recommended that policymakers should consider the development of a coherent national policy framework that addresses entrepreneurship for the art/creative industries sector. Future research is recommended to fully evaluate the effectiveness of the impact that subject components in Entrepreneurship Education have on students’ attitudes towards entrepreneurship, perceived entrepreneurial abilities, and Entrepreneurial Intentions.