Academy of Entrepreneurship Journal (Print ISSN: 1087-9595; Online ISSN: 1528-2686)

Abstract

Entrepreneurial Orientation And Digital Transformation In Emerging Economies

Author(s): Arjun Mehta

Entrepreneurial Orientation (EO) has emerged as a pivotal construct in explaining how small and medium-sized enterprises (SMEs) navigate competitive global markets. This study examines the role of EO dimensions—innovativeness, proactiveness, and risk-taking—in accelerating SME internationalization. Drawing upon strategic management theory and international entrepreneurship literature, the article explores how firms with strong EO profiles leverage opportunity recognition and resource mobilization to expand across borders. The analysis highlights how EO fosters adaptability, innovation-driven competitiveness, and early international entry. The findings suggest that SMEs exhibiting higher EO are more resilient in uncertain foreign markets and demonstrate superior performance outcomes. This research contributes to understanding EO as both a behavioral and strategic mechanism shaping global expansion. Digital transformation has redefined competitive landscapes across emerging economies. This article investigates the relationship between Entrepreneurial Orientation and digital transformation initiatives within firms operating in resource-constrained environments. The research explores how EO fosters digital innovation adoption, strategic agility, and technological experimentation. Findings indicate that organizations with high EO exhibit greater readiness to integrate digital tools, invest in innovation, and disrupt traditional business models. The study highlights EO as a catalyst for digital capability development, emphasizing its role in enhancing resilience and adaptability in rapidly evolving markets.

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