Academy of Entrepreneurship Journal (Print ISSN: 1087-9595; Online ISSN: 1528-2686)


Entrepreneurial Psychological Characteristics that Influence African Immigrant-Owned Micro Businesses in Durban, South Africa

Author(s): Joseph Chikwendu Ezennia,Emmanuel Mutambara

The psychological imbalance of African immigrant-entrepreneur hampers the growth and progress of their businesses. Therefore, there is a need to investigate the entrepreneurial psychological factors that influence the ability of African immigrants to sustain their micro businesses in Durban. The research approach adopted was a cross-sectional field survey with a total of 364 questionnaires distributed to African immigrant-entrepreneurs in Durban. The results of the study showed that entrepreneurial psychological factors have a strong significant influence on African immigrant owned micro businesses to sustain their businesses in Durban. Therefore, the study recommends; acquisition of managerial skills, education, training and development, identification of business opportunities and generating innovative business ideas as measures to address psychological challenges affecting African immigrant-owned micro businesses in Durban.

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