Author(s): Olivia Carter*
Startup sustainability has become a critical issue in entrepreneurship as new ventures face intense competition, resource constraints, and rapidly changing markets. In Australia, entrepreneurial startups play a vital role in innovation, employment generation, and economic growth. This article examines the concept of startup sustainability, focusing on financial stability, business models, innovation capability, leadership, ecosystem support, and environmental and social responsibility. It highlights the factors that influence long-term survival and growth of startups and discusses strategies that can enhance sustainable entrepreneurial success.