Academy of Entrepreneurship Journal (Print ISSN: 1087-9595; Online ISSN: 1528-2686)


Entrepreneurship Strategy in A Monopolised Sector Case Study of the Print and Publishing Media Sector in the Western Cape Province of South Africa

Author(s): Nteboheng Mefi and Samson Nambei Asoba

The purpose of this paper was to explore the strategies that can be adopted by entrepreneurs to enter monopolised industries. The paper analysed the Print and Publishing industry as a case study in order to find the nature of monopoly in industries. Following the analysis, the study assessed the implications of nature of monopolies on entrepreneurial strategy. The study found that monopolies are difficult to break and they engage in activities aimed to prevent entrants of entrepreneurs and also to maintain their market positions. It was then found that the disruptive strategy and the value chain strategy for entering monopolised industry seemed relevant. Entrepreneurs were recommended to seek opportunities that are based on technologies in order to enter industries and sectors that are dominated by monopolies.

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