International Journal of Entrepreneurship (Print ISSN: 1099-9264; Online ISSN: 1939-4675)

Abstract

Environmental Entrepreneurship Education: Case Study of Community Empowerment Programs in Bandung Barat District, Indonesia

Author(s): Priyo Subekti, Yanti Setianti, Hanny Hafiar, Iriana Bakti, Pawit Muhammad Yusup

Purpose: Community empowerment through environment-based entrepreneurship training by utilizing environmental potential is an empowerment program that is in line with the Indonesian government's program on Micro, Small and Medium Enterprises (MSMEs). The purpose of this article is to find out how economically powerful the utilization of the environmental potential of Margalaksana Village is, including bamboo forests, fish potential, ponds in Cirata Reservoir, water hyacinth waste, and culinary tourism. Methodology: This research employed descriptive method with qualitative data retrieval that was obtained by in-depth interviews with respondents and direct observation of community empowerment activities in Margalaksana Village, West Bandung Regency. Respondents were selected through purposive sampling. The respondents consisted of activist and founder of working groups in Margalaksana Village; Opinion Leader (religious leader, social figure, organizational figure); Working group (Cirata Caring Society, Cirata Love, Floating Nets Pool). Findings: Some important potentials in entrepreneurial activities are physical capital, human capital and social capital. Physical capital is in the form of facilities and infrastructure support from the government. Human capital is characterized by a level of education that can provide motivation so that it can develop its empowerment and will have a significant impact on community independence. Social capital can be seen from the high community participation in social activities and empowerment activities. An environment-based entrepreneurship training activity is a strategy that allows people to improve their welfare. The role of the leader who is able to motivate its members to continue to be passionate in entrepreneurship. Significance: The contribution of this study makes an initial map of environmental conditions, socio-economic conditions, government policies, responses and community needs related to environmental entrepreneurship education. The mapping data will later become the basis for designing the community-based community empowerment model.