Author(s): Rohini Baghel
With the growth of the Internet, online shopping is developing speedily in India as a new way of shopping. Consequently, this research paper needs to identify determinates of consumer satisfaction level towards online shopping in India. A total 100 numbers of consumers have participated in this research in India. The findings of this research paper show that some factors are more effective on the consumers. I.e. Websites Deigns, Quality Information, Product Variety, Product Quality, Pricing, Securities. Websites design means are more updates available, and any information is easily accessible for consumers. E-retailers offer many product varieties from e-commerce portals then product quality is a critical role play for every consumer. The finding website design, security, information quality, pricing, product quality, and product variety affect consumers' satisfaction level towards online shopping in India.