Academy of Accounting and Financial Studies Journal (Print ISSN: 1096-3685; Online ISSN: 1528-2635)

Abstract

Evaluating the Effect of Owners Demographic Characteristics on the Financial Management Behavior of Rural Entrepreneurs in South Africa

Author(s): Obey Dzomonda, Olawale Fatoki

The purpose of this study was to investigate the financial management behaviour of rural entrepreneurs. The quantitative research design was utilized and the survey method was used for data collection. The self-administered questionnaire was used to collect data from one hundred participants. The convenience and snowball sampling methods were used to identify the study participants. The Cronbach’s alpha was used as a measure of reliability. Descriptive statistics, factor analysis and the t-test were adopted for data analysis. The results indicated that the financial management behaviour of rural entrepreneurs is unsatisfactorily low. T-test results showed a significant difference between level of education and financial management behaviours of rural entrepreneurs. Recommendations included awareness and use of government agencies to improve the financial management skills of rural entrepreneurs.

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