Author(s): Syed Monirul Hossain, Ahsan Akbar, Shehnaz Tehseen, Petra Poulova, Syed Arslan Haider, Faisal Sheraz, Fakhra Yasmin
Today, the corporate sector is not only the domain of the male. There has been a remarkable growth in the number of women established and maintained a business in Bangladesh. The nature of these businesses embraces manufacturing, trading and service sectors. This study tried to identify the instigating factors, entrepreneurial success status, women entrepreneurs' business strategies, and their visions. This study is an empirical study based on primary data. To collect data, at first, a list of 250 women entrepreneurs is prepared out of about 5000 women small business owners considering age, education, and income level. Then 100 women entrepreneurs were selected as a sample randomly out of that listed 250. Moreover 50 women entrepreneurs were selected purposely to interview deeply to know about the business strategies of women entrepreneurs out of selected 100 women entrepreneurs. It is found that achievement independence and economic motivation played a significant role in establishing the enterprises of women entrepreneurs. According to "Entrepreneurial Economic Success Index" (EESI), 15% women entrepreneurs are very successful; 65% successful; 20% unsuccessful and the entrepreneurs of service sector had highly entrepreneurial success compared to the other sectors. The achievement of the study could be a pioneer for all potential entrepreneurs and could serve as a useful guideline for policy implications.