Journal of International Business Research (Print ISSN: 1544-0222; Online ISSN: 1544-0230 )

Abstract

Exploratory model of perceived tourism in the COVID-19 era

Author(s): Javier Carreon Guillen, Cruz Garcia Lirios, Celia Yaneth Quiroz Campas, Elias Alexander Vallejo Montoya, Francisco Espinoza Morales, Victor Hugo Merino Cordoba, Carmen Ysabel Martinez de Merino, Luiz Vicente Ovalles Toledo, Clara Judith Brito Carrillo

The pandemic was attacked by anti-COVID-19 policies through distancing and confine-ment strategies that impacted tourism. The objective of the present study was to explore the di-mensions of the perception of tourism in a scenario of risk of contagion, disease and death by coronavirus SARS CoV-2. A documentary, cross-sectional and exploratory study was carried out with a selection of 345 public transport users. A factorial structure of four factors was found that explained 77% of the total variance. In relation to the literature consulted, the scope and limits of the study are discussed.

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