Journal of Management Information and Decision Sciences (Print ISSN: 1524-7252; Online ISSN: 1532-5806)

Abstract

FACTORS AFFECTING CUSTOMERS??? SATISFACTION ON BUYING RESIDENTIAL APARTMENTS

Author(s): AL-Haddad, S., AL-Abbadi, A., AL-Haddad, I., & Haddad, M.

The objective of this study is to investigate the factors affecting customer's satisfaction on buying residential apartments and to find out the effect of the quality of indoor and outdoor environments on the customers’ buying behavior. The study uses survey responses received from customers to examine the main factors that may affect their satisfaction. A convenience sample of 401 survey responses received from customers. A regression test was used to analyze and examine the effect of buying residential apartments and customer satisfaction and the impact of indoor and outdoor quality. The results of this study found that there is a positive impact which means that any improvement in the indoor and outdoor factors will increase the demand of purchasing residential apartments, and there is a positive impact which explained that any upgrading and raising on outdoor factors will increase the purchasing of residential apartments.

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