Author(s): Statty Vassilev Stattev, Alona Boiarchuk, Oksana Portna, Maryna Dielini, Oleksandr Pylypiak
We developed the matrix of the choice of the strategy of diversification of the enterprise activities, taking into account the stage of its life cycle and the level of development of the anti-crisis entrepreneurship system, which enables to make adequate decisions regarding the strategic areas of the enterprise activities. Within the framework of the matrix developed it is possible to consider the problem of influence of the stage of the life cycle and the level of development of the anti-crisis entrepreneurship system on the area of enterprise development, subject to diversification of activities. This gives us the opportunity to formulate a strategy and to choose priority areas of development that ensure its implementation and improve the strategy of development as a result of changing the efficiency of individual parameters of the enterprise operation.