Academy of Entrepreneurship Journal (Print ISSN: 1087-9595; Online ISSN: 1528-2686)


Green Innovation in SMEs: The Impact of Green Product and Process Innovation On Achieving Sustainable Competitive Advantage and Improved Business Performance

Author(s): Eugine Tafadzwa Maziriri and Tafadzwa Clementine Maramura

This paper aims to assess the impact green product innovation and green process innovation on sustainable competitive advantage and business performance of SMEs in the manufacturing sector of South Africa. For this study, a quantitative approach was employed. The analysis was carried out in SPSS 25 for demographic data analysis and AMOS 25 was used for the modelling and modelling of the structural equation. The tested relationships produced satisfying results in line with how they were hypothesized. Precisely, according to the results of the structural equation modelling analysis. It was established t that sustainable competitive advantage and business performance were positively affected by green product innovation and green process innovation. The empirical study provided useful implications to academicians by making a significant contribution to the small business management literature. The results of this study have important practical consequences for global leaders and managers considering Green Product Innovation. The implications of the academic research results conclude t that green innovation offers competitive advantage and increased strategic business value in a competitive industry within to a changing dynamic marketing environment.

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