Author(s): Antonio S�nchez-Bay�n, Miguel �ngel Garc�a-Ramos
This is a critical review of business know-how and corporative social responsibility in digital era. It is offered a proposal of entrepreneurship by digital currencies. It is an example of technovation for the improvement of personnel income and motivation, as a good practice of CSR 3.0. The study explains how it works this win-win practice, with a real case of a Spanish company. In this case, there are benefits for the whole stakeholders, the environment, other companies and the next generation.