Journal of Entrepreneurship Education (Print ISSN: 1098-8394; Online ISSN: 1528-2651)

Abstract

How to Undertake with Digital Currencies as CSR 3.0 Practices in Wellbeing Economics

Author(s): Antonio Sánchez-Bayón, Miguel Ángel García-Ramos

This is a critical review of business know-how and corporative social responsibility in digital era. It is offered a proposal of entrepreneurship by digital currencies. It is an example of technovation for the improvement of personnel income and motivation, as a good practice of CSR 3.0. The study explains how it works this win-win practice, with a real case of a Spanish company. In this case, there are benefits for the whole stakeholders, the environment, other companies and the next generation.