Journal of Entrepreneurship Education (Print ISSN: 1098-8394; Online ISSN: 1528-2651)


I.D.E.A.S - A Futuristic Thinking Approach to Develop Entrepreneurial Cognition

Author(s): Triyuth Promsiri, Manjiri Kunte

IDEAS represents an acronym depicting the Futuristic Thinking approach to develop entrepreneurial cognition resulting in improved new venture ideas. The use of this new approach will solicit a combination of multiple approaches to ensure quality business ideas. This paper is structured into five parts.

The first part introduces the study indicating the need to develop a new process. The second part presents a comparison of the existing processes highlighting their shortcomings. The third part focusses on the discussion of research design. The description of the new process and its advantages is presented in the fourth, and evidence from the student reflections is discussed in the fifth part. The paper concludes with future research directions which will assist in enriching the entrepreneurship and innovation education and training experience.